This new social network come to Latvia a hit among youngsters. Not without skidding.
Finished Facebook, Twitter and Instagram: Teens now burst on Ask.fm. In March, 1.3 million French there were registered, four times more than in October 2012, according to a study “Médiamétrie” relayed by “Le Monde” . The site became the third social network in France in terms of time spent behind Twitter and Facebook. A tremendous success and yet escaped an entire segment of the population. And for good reason: Half of French Ask.fm users are teenagers under 17 years. But the phenomenon is not without problems and abroad the site has already hit the headlines for its excesses involving ever younger users. So what does this Ask.fm?Europe 1.fr is responsible for making presentations.
Capture screen Ask.fm
How it works In contrast to Twitter, whose purpose is not always evident to the youngest, the Ask.fm principle is extremely simple: users communicate with each other by asking questions anonymously (“ask “also means” ask “in English). And it works: established in Latvia in June 2010 Ask.fm already ranks at the 91st place worldwide websites according to audience measurement agency comScore. With its 53 million members in 2013 against 5,000,000 in April 2012, the site has even become, in three years, the 10th global network. A boom which can also be explained by the fact that each member is invited to share its activities by encouraging its Facebook “friends” to join him.
Why Ask.fm seduces teens? First, anyone without registering on the site may ask you questions. And in the intrigues courses récrés the concept becomes important. “This will ask questions anonymously. Questions that we can not necessarily ask face to face,” said a young user of 15 years in Europe 1 microphone.
Capture screen Ask.fm
“If you have a lover, you can find out if he likes someone else. If you are angry, you can get information like this,” she says.”It’s interesting to know what people want to know about you,” said one of those friends. “This may be sometimes stupid questions like ‘what is your favorite? Color.” But it’s funny, “she says, convinced.
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